In today’s digital world, customers rarely stick to just one channel. They may browse your website, open an email, scroll through your...

Everyone has seen the “Oops, we made a mistake” email. Early in my career, I sent my fair share of “Oops” emails, all due to making an...

A/B testing is a great tool to prove a point, lead you to solutions you may never think about and use data to optimize and learn rather...

At a recent job, I had 2 major ways that I would build highly engaged audiences: I sent our promo email to our engaged list (recent...